Rell
The configurable CRM platform

Design your own CRM.
No code. Cohesive at any scale.

Most CRMs make you bend your process to fit their boxes. Rell gives you the boxes — objects, fields, views, pipelines, automations — and lets you compose the exact system your team runs on.

Start freeSee how it works

No credit card · Build your first workspace in minutes

getrell.com/acme/companies/kanban
Rell kanban board — records across pipeline stages

Model anything · one set of primitives

DealsContactsCompaniesTasksPatientsPropertiesShipmentsCandidatesTicketsInvoicesAssetsProjectsDonorsInspectionsSubscriptionsVehiclesDealsContactsCompaniesTasksPatientsPropertiesShipmentsCandidatesTicketsInvoicesAssetsProjectsDonorsInspectionsSubscriptionsVehicles

One workspace, every angle

The same records, the view your team needs

Board for sales, table for ops, automations running underneath — all composed from the same building blocks, no code.

Views

Board for sales, table for ops

Every saved view is a filter, sort, grouping and display mode over the same records. Switch the lens, never the data.

  • List, board & calendar
  • Saved & pinned per team
  • Filter & group on any field
getrell.com/acme/companies
Rell list view — a filterable, sortable table of records

Objects & fields

Model anything — no migrations

Drag field types onto an object and the schema applies live across the workspace. Eighteen types, from currency to composite address.

  • 18 field types
  • Composite fields
  • Validation per field
getrell.com/acme/objects/companies/fields
Rell field builder — drag field types onto an object's schema with a live properties panel

Automations

Put the busywork on autopilot

Trigger on a created record, a changed field, an entered stage, or a schedule — then send the email, create the task, or post to Slack.

  • Template library
  • Pause anytime
  • No Zapier bill
getrell.com/acme/automations
Rell automations — live rules plus a gallery of automation templates

The building blocks

A small set of primitives. Endless combinations.

Every feature in Rell is one of these composable parts wearing a different costume. Learn them once and the whole product clicks.

Primitive 01 / 08

Objects

The kinds of things you track

Start from a template — Deal, Contact, Company — or invent your own. An object is a shape; everything else in Rell hangs off it.

Composes with

Build the CRM your team actually wants.

Spin up a workspace, model your first object, and invite your team — all before your coffee gets cold.

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